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This was a short engagement with a client who wanted some help around their marketing, particularly direct customer engagement. I spent a lot of time reviewing what they were doing and made a very small suggestion.

My suggestion was to use QR-Codes on all of their documentation and signage. They thought it was the most brilliant thing they'd ever seen. I suspect mainly because I drew this diagram for them and then spent 60 minutes implementing a "proof of concept" on their web site for them.

If you're familiar with QR-Code, great! and if you're not- QR-Codes are very popular in Japan and a great way to connect people with smart phones, that have a camera, to smart phone customized web pages that detail your product or service.


Copyright Mike Wardley, 2011